Faircom New York merges into Avalon Consulting Group

VeraData Holdings is folding Faircom New York into Avalon Consulting Group, combining two female-led nonprofit fundraising agencies under one brand. The move expands client access to strategy, creative, direct response, analytics and data tools as nonprofits face tighter budgets and higher fundraising demands.

Why it matters: - The combination gives nonprofit clients one larger agency with deeper resources for donor acquisition, retention, mid-level strategy, creative, direct mail, digital fundraising and data-informed optimization. - The move is aimed at helping nonprofits navigate shifting donor behavior, budget pressure and rising expectations for fundraising performance and personalization. - Existing client relationships, contracts and day-to-day contacts will remain in place, reducing disruption during the transition.

What happened: - VeraData Holdings announced July 29, 2026, that Faircom New York will be integrated into Avalon Consulting Group and operate under the Avalon brand. - The two agencies are both female-led and focused on nonprofit fundraising. - Faircom New York, founded by Corinne Servily, has served nonprofit organizations for more than 30 years. - Avalon Consulting Group has nearly three decades of experience in multichannel fundraising and client service. - Faircom New York will transition to the Avalon Consulting Group brand over the next month.

The details: - The combined agency will offer expanded capabilities in strategy, creative, direct response and data. - Avalon’s toolkit will include one-to-one marketing at scale, predictive modeling, analytics and reporting intelligence, audience segmentation, omnichannel strategy, media planning, creative testing and human-assisted AI. - The agency will be backed by VeraData’s Donor Science™ infrastructure and broader data science and technology capabilities. - Avalon, Faircom New York and Teal Media have already been operating together as partner agencies. - VeraData says the connected system is designed to drive more predictable fundraising growth. - The unified agency will continue serving nonprofit organizations across missions, sizes and fundraising programs. - Avalon’s stated focus remains helping clients raise more money so they can have greater impact. - About Avalon Consulting Group, the company says it is a full-service fundraising and marketing agency serving nonprofit organizations with strategy, creative, direct response, digital, analytics and integrated campaign expertise. - About VeraData Holdings, the company says it is a data-driven constituent experience management enterprise that helps mission-driven organizations grow through integrated supporter experiences across platforms, channels and devices.

Between the lines: - The integration reflects a consolidation strategy in a nonprofit fundraising market where agencies are being pushed to combine creative services, data, media and technology into one offering. - By keeping client teams and contracts intact, VeraData is signaling that the merger is intended to expand capability without sacrificing continuity. - The emphasis on predictive modeling, human-assisted AI and proprietary data tools suggests the enterprise is leaning further into performance-driven fundraising services.

What's next: - Faircom New York will complete its rebrand to Avalon Consulting Group within the next month. - The combined agency is expected to keep building on its partnership structure with VeraData and Teal Media. - Nonprofit clients should see a broader service platform as the integration settles in.

The bottom line: - VeraData is betting that a larger, data-enabled Avalon brand will be better positioned to help nonprofits raise money in a tougher, more competitive fundraising environment.