Apollo Bagels opens ninth location at Industry City production hub

Apollo Bagels has opened a new Brooklyn location at Industry City that doubles as its first full-scale centralized bakehouse. The site is making more than 100,000 bagels a week for the city, aiming to meet demand without losing the brand’s craft approach.

Why it matters: - Apollo Bagels now has a Brooklyn production hub built to scale bagel output across New York City while keeping the brand’s baking process centralized in the borough where it started. - The move gives Apollo a way to meet rising demand without relying on individual stores to handle production. - Industry City gains another food maker serving both campus workers and the broader city.

What happened: - Apollo Bagels opened its newest location at Industry City in Brooklyn. - The opening is Apollo Bagels’ ninth location. - The new site is the brand’s first full-scale centralized bakehouse. - Apollo Bagels started as a pop-up at a Williamsburg pizza shop two years ago. - The Industry City location is at 268 36th Street, Brooklyn, NY 11232. - The flagship is now open. - More information is available at Apollo Bagels.

The details: - The Industry City site spans 5,075 square feet. - The space is split between a production kitchen and retail space in Industry City’s food hall. - Apollo Bagels is producing more than 100,000 bagels a week from the site. - The production kitchen is making 15,000 bagels a day for overnight delivery to Apollo locations across New York City. - The site also serves Industry City’s community of more than 8,500 workers and 700 companies. - Industry City workers in AI startups, robotics, design studios and other companies can buy Apollo bagels without leaving campus. - The facility includes dedicated fermentation space, expanded cold storage, heavy floor loads and freight access. - The retail space includes a window where customers can watch the full process from fermentation to finish. - Apollo Bagels’ earlier shops baked in-house before demand outpaced store-level production. - The brand then centralized production at its Williamsburg location. - By the time Apollo expanded to its eighth location, the Williamsburg production facility was turning out 10,000 bagels a day. - Apollo chose to stay in Brooklyn after considering locations outside New York City. - The brand moved production to Sunset Park to keep close to the city it serves.

Between the lines: - Industry City is positioning itself as a proving ground for commissary-style food production. - Li-Lac Chocolates grew from one location to five after moving production to the campus. - Colson Patisserie runs production for its retail shops and wholesale orders from its Industry City facility. - The Apollo move shows how food brands can combine retail visibility with centralized manufacturing in a dense urban campus. - Joey Scalabrino said the new space gives Apollo Bagels the infrastructure to make bagels at the required scale, experiment and grow without cutting corners. - Jim Somoza said Apollo Bagels fits the growing roster of food makers at Industry City that serve both the campus and the broader city.

What's next: - Apollo Bagels will use the Industry City bakehouse to supply all nine locations across New York City from a single Brooklyn address. - The company will continue overnight delivery from Sunset Park. - The new setup leaves room for experimentation and future growth.

The bottom line: - Apollo Bagels is turning Industry City into the brand’s central engine, using one Brooklyn site to protect quality while scaling production fast.